The innovation-3 brand

We are passionate about the innovation-3 brand – a premium brand, carrying the value proposition of superior insights and superior client experience on the way to the third generation of innovation management.

The innovation-3 brand identity consists of six elements.

A strong background in innovation management

Managing projects and innovations in the first two generations of innovation management is the origin and the heritage of the brand. All partners in the innovation-3 network have more than 10 years hands-on experience in innovation management. This core is essential to the brand.

Other-focus

In business, the terms client-focus or customer-centric are commonplace. But these terms are all too often self-serving – they intend to be of economic benefit to the seller.

We believe that all successful relationships must be equally valuable for both parties. This will happen in our view by starting with the interests of our client. We work with other-focus, not with self-focus. Other focus builds on mindfulness, compassion, patience and generosity.

A collaborative approach to relationship building

Up so far, there is no textbook knowledge on how the third generation of innovation management looks like and what a specific firm needs to do to win in it. Which in turn implies that there is some degree of uncertainty involved for every firm that is on its way to get there.

We see collaboration not only as a paradigm for the third generation but also for the work we do with our clients. Collaboration in this sense means to work together to create joint goals and joint ways to get there.

A long-term perspective on relationship

While having a transactional focus is a legitimate goal, it is not ours.

We always see our projects in a broader context. On the client’s side, being on his way into the third generation of innovation management. And in our joint view of building deeper and closer relationships.

A habit of being transparent

We put careful attention into discussions about scope and non-scope of joint projects before committing to a target. Doing so enables the client and us to come up with measurable goals and quantifiable steps towards the third generation of innovation management.

If we feel that client expectations cannot be met due to the content, the time constraints or the budget limitations we rather say “no” than start a project which in our professional view is ill-framed.

Once we have agreed to the yardsticks for success we stick to them. We live up to intermediate milestones and our clients know that they will not be surprised by us.

The power of dialogue

Any client and business friend of the innovation-3 network is part of an insightful and meaningful dialogue – in project work, in expert forums or via online media. This dialogue starts with learning and securing Best and Emerging Practices.

We deeply believe that this dialogue is an appreciated value-add to the community of inspired professional innovators and dialogue is, after all, the beginning of any relationship.