Cologne, May 24-25, 2011

In an intensive two-day manager seminar Frank Mattes will be sharing his insights about how leding firms change from closed to Open Innovation. Frank will conduct this seminar together with one of his clients, Mr. Clausen from Beiersdorf.

In this seminar a broad view on Open Innovation is taken. The agenda includes: Open Innovation – Concept and benefits; Overview: State of research and what leading frims are doing; General conditions for Open Innovation; Finding the right lever; Open Innovation and innovation strategy; Open innovation processes; IT tools for Open Innovation; Organizing for Open Innovation; Managing Open Innovation culture change.

The seminar flyer can be downloaded at Euroforum’s Web site