About the book

According to Accenture, the Fortune 1,000 spent USD 3.2 Trillion in the last 5 years on innovation. But, as per another study published in the Harvard Business Review, only 1 out of 8 corporate startups make it, i.e. generate business impact.

The problem

So, apparently there is a big problem on the table.

It is not in generating ideas for non-incremental innovation. Companies usually have more ideas than they can ever validate and implement. The problem is also not in the subsequent Validation phase. Companies know how to apply Design Thinking and Lean Startup to test problem/solution fit and drive the idea to a Minimum Viable Product.

The problem is in the phase after the innovation Centers, Accelerators, Incubators, Digital Labs, etc. have done their work. In the Scaling-Up phase.

In other words: If a company is not good in Scaling-Up, all the work done in Ideation (typically in corporate Innovation Centers, Accelerators, Incubators, Digital Labs, etc.) is just a costly hobby.

About the book

A new book out that aims to change this: Scaling-Up Corporate Startups – Turn validated innovation concepts into business impact.

It is co-written by a cross-industry group of innovation professionals comprising:

• innovation-3’s Frank Mattes and Dr. Ralph-Christian Ohr
• Robert Bosch’s Silke Quass and Peter Guse
• Telefónica’s Susana Jurado
• BP’s Steve Cook
• TRUMPF’s Ann-Sophie Reinelt
• Orange’s Nicolas Bry
• TÜV Rheinland’s Robert Kröwing and Dana Goldhammer
• SIX’s Dr. Andreas Sprock

with additional contributions from

• BP’s Dr. David Gilmour
• Philips’ Carina Snijder and Perry Nouwens

How the book helps

The book helps to solve the problem mentioned above in various ways. It …

• clearly shows why companies need to improve in Scaling-up – Corporate practitioners will find solid lines of argumentation to make the case within their respective companies
• puts Scaling-Up into the contexts of a modern, ‘Dual Innovation’ approach to corporate innovation management and of an ambidextrous leadership
• provides comprehensive and validated frameworks for Pre-Scaling-Up and Scaling-Up
• pinpoints why and where the collaboration between the corporate scaleup and the core organization is hard during Scaling-Up
• shows a practical way to establish a productive and effective collaboration
• illustrates how Telefónica, BP, Robert Bosch, Orange, TÜV Rheinland and SIX are professionalizing Scaling-Up

Praise for the book

David Eyton, Group Head of Technology at BP

‘This book provides a framework for taking promising new concepts to scale using the best ideas from venture capital and the lean start-up world and makes these work in a corporate context. We are using this framework right now in BP.’

David del Val, Chairman and CEO of Telefónica I+D

‘For years, corporations have used innovation frameworks that were designed for start-ups and that missed many of the idiosyncrasies of corporate environments. This book fills this gap brilliantly.’

Bertrand Rojat, VP Innovation Technocenter at Orange

‘This book is a great reference to help transform the enterprise organization and mindset to manage innovation in a pragmatic and agile way.’

Dr.-Ing. Michael Fübi, CEO at TÜV Rheinland 

‘This easy-to-read manual gives practical advice on balancing potentially scalable concepts in optimization triggered environments – and feel confident about it.’

Prof. Dr. Thomas Kropf, President Corporate Sector Research at Robert Bosch 

‘Over the last years we went through an extensive learning journey. Some of these insights will be shared in this book.’

Where to get it

The Kindle version is available on all Amazon marketplaces.

The paperback versions are available at:

Where to get it

The Kindle version is avaiable on all Amazon marketplaces.

The paperback versions are available at: