This year, innovation-3 had the opportunity to work with a number of leading firms on a cutting-edge subject. All of these firms were basically saying: “We have well-defined innovation search fields. On the one side this is good since search fields provide us with a clear guidance on what we focus on. But on the other hand search fields also …
Report from the flagship conference on Open Innovation in Germany – Part III
The second day of this year’s German flagship conference on Open Innovation in Frankfurt that I set up together with Handelsblatt, the leading German business daily, was on Marketing-driven Open Innovation. 7 speeches were made.