How to design an Open Innovation roll-out project: 4 scenarios

In 2011, we saw an increasing Open Innovation maturity. Most have passed the threshold of conceptual discussions. Many have gone beyond testing some new approaches, such as e.g. using an Open Innovation intermediary. The “Early Adopters”, if we borrow this term from the theory of technology diffusion, see Open Innovation NOT as a one-size-fits-all strategy; rather they see it as …