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Three hot topics in Open Innovation for German MNCs


“Which are the three most important hot topics in Open Innovation in which you feel the need to exchange Best and Emerging Practices?” was the question that I sent out to innovation-3’s network of clients and business friends at the beginning of November 2011.

The answers to this question may not be fully representative but they give a good indication on where the implementation of Open Innovation stands in German multi-national companies at the beginning of 2012.

I received 22 responses and arranged a cross-company Best Practices workshop.

The participants will come from Deutsche Telekom, Bayer, Robert Bosch, DLR (Germany’s national research center for aeronautics and space), Lufthansa, RWE, Osram (a division of Siemens), Continental, Merck, Beiersdorf, BASF, SAP, Leibniz-Gemeinschaft (German Basic Research institution) and Fraunhofer-Gesellschaft (German Applied Research institution).

The three topics that we will discuss in February are:

  • Partnering – How does one find new innovation partners, how should they be involved and how are Intellectual Property issues solved? How can Web 2.0 tools add value in this context?
  • Processes – What is the added value that Web 2.0 tools can provide for managing business processes and open processes? What are the opportunities they open up? How can relevant functions and external partners be won for a fruitful virtual co-operation?
  • Organization – How can the organization become aware for the increasing amount of work done in open innovation networks? What are proven approaches for moving the organization? What are proven guidelines and frameworks for the organizational embedding of Open Innovation and Enterprise 2.0?